7,405+ 5-star reviews

A Botanical  Buffet  for Mature Skin & Hair

Skincare & haircare made from Arctic plants

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RESULTS IN 60 DAYS OR YOUR MANEY BACK

  • 600k+ Skin Transformations

  • Backed By Science

  • Dermatologist-Tested

  • Clean Formulas without fillers

    "The Best Thing I Ever Put On My Skin & hair"

    • "Frøya is the #1 skin & hair trend right now."

    • Revolutionising the shift to natural skin, hair & scalp care."

    • "Clean, natural skincare & haircare that delivers fast results!"

    • "Most talked-about beauty phenomenon going into 2025."

    • "Noticed a difference in less than 24 hours"

    • "Packs an extra punch when it comes to healing skin & scalp!"

    • "Clinical studies demonstrate the effectiveness of Frøya"

    • "This brand is taking off in the US"

    • "Spoiler, it’s REALLY GOOD."

      521,833+ Successful Skin & Hair Transformations

      • Joan, 64

        "The picture is proof you product works on my 64 year old face after 2 months use!"

      • Karen K.

        "I have some weird sun spots on my face and they have faded in 2 weeks!"

      • Cheryl S.

        "Over the past 2 weeks I've received numerous compliments on how great my hair looks."

      • Nicole, 39

        "I cansee why Froya is life changing for so many. Nothing has come close to the results I'm getting."

      • Julie S.

        "For seven years I've had this. Tried 3 prescription creams, and 19 lasers treatments. This worked in weeks."

      • Camille, 33

        "My skin has honestly never looked better! I've been telling all my friends and family about it."

      • Marie, 45

        "I can finally sleep comfortably at night and looks better when I wake up."

      • Lisa,55

        "Ilove it. It really works!"

      • Hali, 36

        "After 1 day I saw a significant difference!"

      • Julie G.

        "Froya, thank you from the bottom of my heart... You're my hero!"

        Meet Frøya's  Ambassadors

        • Nikki Reed

          “I've Never Had Botox. I've Been Asked Many Times If I Have… I read all ingredient labels. I started doing it in my early 20s when I realized that what I put on my body matters just as much as what I put in it. My skin isn't just a surface. It's my largest organ. And for years I couldn't find skincare that actually respected that.”

        • Jessica Capshaw

          “I found these little Arctic balms… and I’m genuinely obsessed. They’re made with Arctic botanicals and real beeswax—sourced from places so remote, the plants grow without exposure to industrial pollution. That kind of purity is rare, and you can feel it. There’s something powerful about ingredients that come from environments like that—clean, resilient, deeply nourishing. And when you put that on your skin versus something more synthetic… the difference is real. My skin just drinks these balms in. It feels softer, smoother… more even. There’s a natural glow that people keep commenting on, which always surprises me a little. What I love most is how simple it is. Just a few really beautiful ingredients, thoughtfully sourced—and it works. After trying so many complicated routines over the years, this feels like such a shift.”

        • T and T Twin Talk

          “We're breast cancer survivors. We read every ingredient label. Every. Single. One 🩷 So when we tell you we found a skincare product we actually trust — please know that is not something we say lightly. Frøya Organics Arctic Balms. Two ingredients: Arctic botanicals + organic beeswax. That's it. No parabens. No synthetic fragrance. No hormone disruptors. Nothing hiding in the fine print. Our skin is softer, smoother, and genuinely glowing — and we finally feel good about what we're putting on it.”

          BACKED BY SCIENCE

          How The Complete System For Mature Skin Works

          5 clinically-backed mechanisms that reverse visible aging — no chemicals, just Arctic science.

          Erases Lines & Wrinkles

          Arnica, Pomegranate & Rosehip — clinically proven 92% effective at reducing wrinkle depth.

          Rebuilds Collagen & Elastin

          Natural Vitamin E from Sunflowers removes free radicals that slow collagen production, making skin visibly firmer.

          Restores The Skin Barrier & Locks In Moisture

          Beeswax & Thistle heal and seal the skin barrier. 92% of people had more moisturized skin after just 2 weeks.

          Fades Dark Circles & Puffiness

          Arctic Arnica & Squalane increase subcutaneous fat by 19% in 4 weeks, adding fullness to reduce hollowing under the eyes.

          Activates Natural Glow

          Sea Buckthorn delivers 17x more Vitamin C than oranges — shown to activate stem cells and rejuvenate dull skin.

          Arctic plants that transform your skin & hair  in days

          Our approach to skincare & haircare issimple. Frøya is inspired by the Viking maidens from thousands of years ago who discovered the secrets to radiant skin & healthy hair and scalp.

          They used the simplest, healthiest, and most effective ingredients available: Arctic herbs. Now we bring their ancient wisdom to you, harnessing the same potent Arctic herbs in every product.

          • BEAUTY IN RELIEF

            Our products work by healing the skin barrier & scalp. This gives a sense of comfort and relaxation to the skin & hair.

          • ARCTIC INGREDIENTS

            Our ingredients are hyper potent thanks to the harsh climate and the midnight sun.

          • GOOD FOR YOU, GOOD FOR NATURE

            Our skin, hair & soul thrive when we live in symphony with nature. We are cruelty-free & pro nature.

            • NO WATER, FILLERS OR BS

            • ONLY COLD-PRESSED OILS



            • NO HEATING
OF OILS

            • NO HEATING PARAFFINE

            • 100% NATURAL NO CHEMICALS

            • NO PESTICIDES/ HERBICIDES

            • NO HORMONE DISRUPTORS

            • NON GMO

              Better skin & hair in 60 days or money-back guarantee

              We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result? No worries! You get your money back. We know they're amazing, but hey, skin & hair can be as unique as you are.

              Learn More
              SHOP ALL PRODUCTS

              Trusted by 521,833+ customers

              Life-changing results  in days

              reported cleaner, healthier skin & hair, and an instant glow

              reported to look and feel better after using the products for 1 week

              regret not having started earlier

              *Individual results may vary. Customer perception reports the appearance of clean and glowing skin & healthier scalp in as little as 3 days after the product is used as directed. If dissatisfied with the results, please reach out after 60 days of use for a full, no-questions refund.

              The system that transformed 521,833+ women’s skin

              The Complete System for Mature Women’s Skin

              System Includes (60-day supply):

              · Anti-Age & Insane Glow Day Balm

              · Hyper Potent Dark Circles & Eye Balm

              · Magic Wrinkle Eraser Night Balm

              · Ultra Cleanse & Revive Face Scrub

              • REDECE LINES & WRINKLES
              • REDUCE DARK CIRCLES
              • EVEN SKINTONE
              • BOOST COLLAGEN
              • NATURAL GLOW
              • MOISTURISE SKIN

              Talk about your brand

              Effortless, effective skincare & haircare.Because it shouldn’t be complicated.

              Daily routine - Morning & night

              BALMS

              Apply a small amount to clean, dry skin. Our formulas are rich in botanicals—no fillers, no water, just pure skin-loving ingredients. A little goes a long way!

              Exfoliate

              scrub

              Use 2-3 times a week in the shower. Before getting in, add a small amount to your dry palm, mix with water, and gently massage your face. Avoid introducing water into the jar—keep it dry for lasting freshness.

              Targeted care when you need it

              Balm for Dry, Itchy Skin

              Apply 2-3 times daily to clean, dry skin. Use a thin layer and reapply frequently throughout the day for best results.

              joint & muscle balm

              Massage into sore joints or muscles. You’ll feel a light tingling—that’s the balm increasing blood flow and starting to work immediately.

              Hair & Scalp care

              shampoo

              Use whenever you shower as normal. No need to use conditioner!

              spray

              3–5 spritzes onto damp hair after showering.

              serum

              Massage into your scalp before bed and again in the morning.

              Keep it simple.
              No extra products needed.

              Skip the harsh cleansers, body washes, or shampoos filled with synthetics. Over-washing strips your skin & hair of natural oils, leaving them dry, dull, and irritated.

              Let your skin glow, your hair thrive, and let Frøya do the work.

              Why women are
              moving in shuttleto Frøya

              Ingredients

              The ingredients make the product. Most brands use diluted chemicals that are industrially made (level 1 and 2). We harvest arctic plants that grow strong in the Norwegian mountainside to capture the highest quality antioxidant potential. Our plants need to survive arctic winters and pack a punch!

              • LEVEL 1 - CHEMICALS
              • LEVEL 2 - INDUSTRIALLY MADE
              • LEVEL 3 - GMO NATURAL
              • LEVEL 4 - NATURAL
              • LEVEL 5 - ORGANIC
              • LEVEL 6 - ARCTIC
              LEARN MORE

              High Quality

              We naturally dry the flowers at 22 degrees for multiple days. This keeps all the nutrients and lets us make products of a much higher quality.

              Formulas

              We have spent 20 years creating a few simple, powerful products with fast results. Normal brands use 70-90% water, fillers & nasty preservatives. We use 0. Everything in the jar has a purpose for your skin.

              THE VIKING’S HIDDEN TREASURE

              Why Arctic ingredients are  incredibly  powerful

              THE DARK, COLD, HARSH ARCTIC WINTERS
              The arctics have winters of -40°F to -58°F (-40°C to -50°C). These plants don’t get any sunlight for up to 3 months! To survive this and deep snow the plants need to be resilient.

              SHORT BUT INTENSE RIPENING WINDOW WITH 24/7 SUN
              During summer the sun never set. So they collect and push all the nutrition to the leaves at the same time.

              COMPETES WITH OTHER SPECIES
              When plants grow in the wild they need to fight off other plants and insects in a diverse environment, which makes them hyper strong.

              THE STORY BEHIND THE PRODUCTS

              Hei! I'm Line

              You've tried everything... So have I.
              I understand.

              Endless creams, serums, retinols, scalp oils, and “miracle” shampoos. Dermatologist visits, hair loss treatments, and every so-called holy grail product… only to be left with irritated skin, an itchy scalp, thinning hair, an empty wallet, and more disappointment.

              I decided to look closer... What did I find?
              Harsh ingredients, complicated routines, and an industry designed to make you dependent.

              That’s why we created Frøya.
              Frøya is unlike anything you’ve ever seen or felt. Look at our products: pure Arctic plant extracts and beeswax blended to care for your skin, scalp, and hair naturally and effectively.

              No false claims. No filler ingredients. Just pure, powerful botanicals and Arctic ingredients that work with your skin... not against it. Look at our reviews; no skincare or haircare brand has reviews like ours. We have helped 581,333+ women the last time I checked!

              I don’t expect you to take my word for it. That’s why every system comes with a 100% money-back guarantee.
              If you don’t love your skin after using Frøya, just let us know. No hassle, no stress.

              If you’re ready to finally see a difference, take a before-and-after photo! You might be sending us a message in a few weeks saying, “I can’t believe I didn’t start sooner." Like 1000s have done before you!

              Ready to wake up withhealthy skin & hair  in DAYS?